The Troupe

Influencers are special and important for a healthy society.

But they often have financial troubles.

It’s because of the mismatch between what they offer and the nature of what they sell.

Typically, influencers are paid to sponsor products in brand deals.

This works for a few people – but not for most.

It’s because social media platforms are unfair.

Their algorithms reward large creators and ignore small ones.

But the small ones are not worse – they’re just newer.

They deserve the same recognition and money that larger creators receive because they work just as hard (if not harder).

Luckily, there’s a way to level the playing field. 

Influencers are important because they create parasocial bonds. This means they evoke feelings of affection within their followers. These feelings allow influencers to monetize their followings.

But they do so poorly. It’s because of the mismatch between the influencer, their sponsoring brand, and their audience.

Think about it. 

The men who follow a model on Instagram do not want to purchase the skin cream she was paid to sponsor. (Neither do the bots.)

What they want is reciprocity. They want the influencer’s attention.

And they’ll pay handsomely for it.

You can sell your attention to people. You can do so with digital meetings.

Selling meetings is better than getting brand deals because they are fairer.

They are fairer because meetings require time investment – and we all have the same amount of time. Your days have just as much time in them as those of the rich and famous.

So new influencers can compete with old ones by selling digital meetings, because the old lose their unfair advantage.

There are several other advantages as well:

• You don’t need a degree or experience. Just be nice.
• You won’t have to humiliate yourself by asking for brand deals.
• Digital meetings are recession-proof, because lonely people need attention even when the economy is poor.
• You can monetize the social media accounts you already have.
• You can set your own hours and rates.
• You can preserve your reputation.
• You’ll gain access to a helpful community.

• You can make a good living with only a few regular clients.

• And you can keep your clothes on. (In fact, it will help if you get dressed up.)

But most importantly, digital meetings allow you to secure financial independence. Because you control the product, i.e., the chance to meet you, and you set its price and availability.

And if you already have a large following, then you might be able to get your freedom today.